Press Release Writing: Share Your News with the World

When you’ve got big news, you want people to hear it (and care about it). A well-crafted press release is a bridge between your story and your audience, whether that’s journalists, industry leaders, or your local community.

Press releases aren’t just about announcing updates, either. They create buzz, build credibility, and position you as a leader, and Grounded Growth Collective can help.

Get in touch today for more information about our press release writing service.

Why Press Releases Still Matter

Press releases might feel old-school given the focus on social media and instant news. But they’re still one of the most effective ways to share your story. Here’s why:

• They Build Authority

Getting featured in trusted publications boosts your credibility. 61% of consumers say they’re more likely to trust a brand mentioned in the news. (Nielsen, 2023)

• They’re Searchable

A well-optimized press release can improve your online visibility, helping your audience find you through search engines.

• They Reach the Right People

Press releases target journalists, editors, and media outlets who can amplify your message to a broader audience.

• They Tell Your Story on Your Terms

You control the narrative, so your message is clear, concise, and aligned with your values.

What Makes a Great Press Release?

A great press release isn’t just a list of facts. It’s a compelling, newsworthy story. Here’s what we focus on:

1. A Strong Hook

Journalists receive hundreds of press releases daily. A clear, captivating headline and opening paragraph make yours stand out.

2. The Key Details

Who, what, when, where, why, and how. We include everything a reporter needs to cover your story accurately and efficiently.

3. A Human Angle

Stories resonate when they’re personal. We weave in quotes, context, and emotion to bring your news to life.

4. A Call to Action

Whether it’s attending an event, visiting your website, or learning more about your business, we guide your audience on what to do next.

When Do You Need a Press Release?

Press releases work for all kinds of announcements, including:

• Launching a new product or service.

• Celebrating a major milestone or achievement.

• Announcing partnerships, awards, or certifications.

• Hosting events or initiatives that involve your community.

• Sharing research, reports, or thought leadership.

How We Can Help

Writing a press requires more than getting the words right. You need to make sure those words reach the right people. Here’s how Grounded Growth Collective does that:

• Craft a professional, engaging press release tailored to your audience.

• Optimize the content for search engines to increase online visibility.

Check out examples of our past PRs:

Press Release Samples

Ready to Share Your News?

Whether you’re a regenerative business making waves in your industry or a mission-driven nonprofit with a story to tell, we’ll help you craft press releases that get noticed.

Let’s get your news out there. Reach out today to learn more about our press release writing services.