Real ideas, grounded expectations, and growing something that lasts
If you run a regenerative farm or food business, you’ve probably heard you “need to do content marketing.” But what does that actually mean?
Do you need to start a YouTube channel? Hire a social media manager? Write blog posts in between feeding the chickens and hauling compost?
Here’s how to use content marketing as a regenerative ag business. Let’s start at the roots.
Start with your roots: Why content matters in regenerative ag
Content marketing is nothing more than building trust by telling your story over time.
You’re not pushing ads or chasing algorithms. You’re planting seeds of connection, transparency, and education, and tending them consistently.
That’s exactly what regenerative ag is all about: long-term relationships. With soil. With food. With people.
Content marketing for regenerative ag businesses is pretty much what you’re already doing, just transformed into a different form (blog posts, social media posts, videos, etc.).
When you share what you’re doing and why you’re doing it, you invite others to be part of the journey. And that connection can turn into support, whether that means customers at the farmers market, buyers for your CSA, wholesale partnerships, or just people cheering you on.
Regenerative ag content marketing ideas that actually fit your farm or food business
Ready to put content marketing to work on behalf of your regen ag business? You don’t need to reinvent the wheel or post every day. You probably already have stories worth sharing; you just need to put them in front of the right people.
Here are some content ideas that are simple, real, and doable:
1.
Tell your origin story
How did your farm begin? What made you decide to farm regeneratively? Was it a moment of reckoning, a lifelong dream, or a slow evolution? People love origin stories. They help us feel connected and inspired.
→ Write a short blog post, film a casual video, or share a photo with a caption that tells your “why.” Then put that content out there (more on where to do that in a later post).
2.
Share what’s happening on the farm
Seasonal updates are a great way to show people what regenerative farming looks like throughout the year. Talk about new varieties, planting challenges, harvesting successes and failures, weather issues, cover cropping, or the way a field has improved over time.
→ This works great as a monthly newsletter or even just a weekly Instagram post.
3.
Teach a little something
Most people have no idea what “regenerative ag” actually means. When you explain things like rotational grazing, compost teas, or building soil organic matter, you’re building trust and making folks more familiar with the movement as a whole, and your business specifically.
→ Try short educational posts or reels, especially with before-and-after visuals.
4.
Go behind the scenes
Don’t underestimate the power of realness. Photos of muddy boots, sunrise chores, or a close-up of hands in the soil connect with people far more than stock photography ever could.
→ Candid snapshots and quick stories are perfect for Instagram, Facebook, or Stories.
5.
Highlight your partners
If you sell to local restaurants, grocery stores, or co-ops, give them a shoutout. A photo of your carrots on someone’s plate or a post about your relationship with a chef can deepen both your networks.
→ Tag partners when you can. It helps spread your reach organically and shows them love. And remember that you want them to thrive.
6.
Share recipes or usage tips
If you’re selling produce, meat, or specialty goods, show people how to use them. A simple recipe or prep tip can make your product feel more accessible and more valuable.
→ Consider a “What to Cook This Week” section in your newsletter or blog.
What to expect: The long game of content marketing for regenerative ag businesses
Here’s the honest truth: Content marketing is a slow build. It’s not going to give you an overnight flood of customers or go viral with a single post. And that’s okay.
Thta’s because the customers and partners who find you through content marketing aren’t looking for the cheapest deal. They’re looking for connection, purpose, and meaning. They’re looking for you.
Expect:
- Slow but steady growth, especially at first.
- More engaged customers, even if your audience is small.
- More word-of-mouth referrals, because people remember stories, not ads.
- A stronger brand identity, rooted in your real values, not a marketing gimmick.
Content marketing is a compost pile. You build it little by little. It takes time. But eventually, it turns into rich, fertile soil for your business to grow from.
A few tips to keep it sustainable (for you, too)
Content should support your farm, not drain it. Here’s how to make it work without burning out:
- Pick one or two platforms and focus on those. A blog and a newsletter. Instagram and email. Keep it manageable.
- Batch your work. Set aside a couple of hours once a month to plan and create your posts in one go.
- Use your seasons. Winter is great for storytelling and planning; summer is great for quick, visual updates.
- Keep it honest. You don’t have to be polished. People want to see what’s real.
- Ask for help. Don’t be afraid to bring in a content writer, photographer, or marketing-minded friend if it feels overwhelming.
The wrapup: You already know how to grow things
Regenerative farmers understand that growth takes time and that the best results come from patience, care, and good soil. Content marketing for regenerative ag businesses works the same way.
When you treat your online presence with the same thoughtfulness you bring to your land, people notice. They connect and they come back.
So start small, share what’s true, and let it grow. And if you need a hand when it comes to effective content writing, get in touch!